The Rising Use Of Trade Show Displays

Ellena Arroyo

As the trade fairs and shows industry continues to boom throughout the world, trade show displays will also continue to take the advertising role in the fair industry.

Trade show displays are physical paraphernalia, screens, and other banners temporally mounted at booth or stalls at trade shows. They save exhibitors a lot of time and energy as they hardly get time to draw buyers’ attention to their products or wares. It is necessary that exhibitors find out from the organizers the boot limitation and the type of display to use since some fair may not allow displays to exceed certain height, width, length or number.

The more important role of such displays is to generate enough leads for the company. As such exhibitors need to ensure that the designs on the displays meet the company’s brand and the product features. Bright and catchy colors and graphics usually accompany these displays to suit exhibitors.

Trade show displays come in various types and forms and with specific functions, since they are used temporally, exhibitors normally make their choices of display according to its weight, size, easy to fix and dismantle or fold and easy to travel with. The most predominant ones include:

• Table top displays. They are easy to set up and require little support or labor. It is made to be set on table tops. They are often supplied as part of the price for renting the exhibit space.

• Pop up displays. They can also be called pull-up or portable displays. They combine easy with style and reliability. They are made from light weight materials and can easily be transported and set up without much labor. They are available in convenient table top sizes and full size floor standing for full effect.

• Pipe and drape. These types of displays are normally provided by the show contractors. They are usually neutral in color and most cases match with the theme of the show or exhibition. They can be used as background for other displays. These are not meant to support direct weight, so weight should not be hanged or placed on them.

• Panel and frame system. It is said to be the second most popular. Unlike the table tops and pop ups displays, this one are a bit heavy and require some hands to set up. This display can hold more weight and present product in more attractive way.

• Table covers also known as throw covers. It allows the exhibitor to use the table as a branding opportunity. As the name suggest, it is used to cover table on which the products are placed. It can be branded with your preferred colors and logo.

• Modular exhibits. Compared to pop ups, a modular display has larger space for display. This display has light weight and can be redesigned to suit other shows.

• Custom exhibit. They are customized and the materials are in most cases chosen by the exhibitor. They large require the services of contractors to set up. They are largely employed by big companies or famous musicians who travel from country to country for shows.

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